Premier League Shirt Sponsors

By Paul Yarden · 6 min read

Premier League Shirt Sponsors 1992-93 to 2026-27

Every front-of-shirt sponsor worn in the Premier League since the competition kicked off in August 1992 is listed on this page, season by season, for all 51 clubs to have appeared in the division. The three tables below trace the whole commercial history of the English top flight, from the Japanese electronics firms and regional brewers of the early 1990s, through the betting boom of the 2010s, to 2026-27: the first season played under the league’s ban on gambling brands on the front of matchday shirts.

Shirt sponsorship has always shadowed the money in the game. The brands change with the sponsor market rather than with the football, which is why a club can win the title in one decade and carry a completely different type of partner in the next. For the football side of that story, see our full record of Premier League winners by year.

Premier League Shirt Sponsor Quick Facts

• Longest unbroken partnership: Emirates and Arsenal, on the shirt every season since 2006-07.
• Fewest sponsors: Liverpool have used just two in 35 seasons, Carlsberg then Standard Chartered.
• Most changes among the ever-presents: Manchester United, with seven different front-of-shirt partners since 1992.
• Biggest shift: 2026-27 is the first Premier League season with no betting brand on the front of any shirt.

The record is split across three tables covering 1992-93 to 2001-02, 2002-03 to 2011-12 and 2012-13 to 2026-27. Blank cells mean the club was not in the Premier League that season, while “No sponsor” marks a season played with a plain shirt front. Where a club carried different branding in cup competitions, both are shown.

What Changed for 2026-27: The Gambling Sponsorship Ban

In April 2023 all 20 Premier League clubs collectively agreed to withdraw gambling sponsorship from the front of matchday shirts, the first UK sports league to do so voluntarily. The agreement followed consultation with the Department for Culture, Media and Sport, and clubs were given three seasons to transition away. That runway expired at the end of 2025-26, so 2026-27 is the first campaign played under the new rule.

The ban is narrower than the headlines suggested. It covers the front of matchday shirts only: betting brands can still appear on sleeves, on training kit, on LED hoardings and as official club partners. Around eight clubs carried gambling shirt sponsors when the agreement was signed, deals reported to be worth roughly £60m a year between them, and the sectors that replaced them, largely finance, technology and travel, have generally paid less. Several clubs went into the new season still finalising a replacement, which is why a small number of cells in the 2026-27 column are yet to be confirmed.

Longest-Running Premier League Shirt Sponsors

A handful of partnerships have outlasted managers, owners and entire squads. The deals below are counted in consecutive Premier League seasons on the front of the shirt, up to and including 2026-27.

Liverpool are the outlier. Across 35 Premier League seasons they have worn only two names on the front of the shirt, Carlsberg from the opening season until 2009-10 and Standard Chartered ever since. Manchester United sit at the other end of the scale, moving from Sharp to Vodafone, AIG, Aon, Chevrolet, TeamViewer and now Qualcomm Snapdragon.

The Four Eras of Premier League Shirt Sponsorship

Electronics and brewers, 1992 to 2000

The first Premier League shirts were a snapshot of early-90s British consumer life: Sharp, JVC, NEC, Brother and Sanderson from the technology sector, McEwan’s Lager, Holsten, Carlsberg and Newcastle Brown Ale from the breweries, and local employers such as Peugeot at Coventry City and Walkers at Leicester City. Deals were modest, often regional, and clubs regularly changed partner every two or three seasons.

Telecoms, dotcoms and finance, 2000 to 2010

Vodafone’s arrival at Manchester United in 2000-01 marked the point at which shirt sponsorship became a global media buy rather than a local partnership. Mobile networks (One2One, NTL, O2, BT Cellnet), airlines (Emirates, Etihad Airways, Thomas Cook) and financial institutions (AIG, Northern Rock, Standard Chartered, Friends Provident) dominated, with the dotcom wave leaving short-lived names such as Dreamcast, Elonex and Dial-a-Phone behind.

The betting boom, 2010 to 2026

From the early 2010s onwards, gambling operators became the single most visible sector on Premier League shirts, and many of them were aimed at Asian markets rather than British ones: 188BET, SportPesa, Fun88, ManBetX, Dafabet, W88, SBOTOP, Betway, Stake.com and Hollywoodbets all appear in the tables above. At the peak, more than half the division carried a betting brand on the shirt front.

Finance, tech and travel, 2026-27 onwards

The 2026-27 column reads very differently. Finance and fintech lead the way, joined by technology firms, airlines and tourism boards. Coventry City, Hull City and Ipswich Town all begin the season with new partners in Monzo, Corendon Airlines and Halo Service Solutions, while Leeds United carry Red Bull and Aston Villa switch to Visit Rwanda.

Clubs That Played Without a Shirt Sponsor

Going without is rarer than it sounds, but it has happened. Arsenal played three seasons with a plain shirt front during gaps in their JVC arrangement, in 1993-94, 1994-95 and 1999-00. Wimbledon started the inaugural 1992-93 season unsponsored, West Ham United did the same in 1997-98, and West Bromwich Albion went a season without a front-of-shirt partner in 2008-09.

Premier League Shirt Sponsors FAQs

Here are answers to the questions we are asked most often about Premier League shirt sponsorship, the 2026-27 rule change and the longest-running deals.

Which Premier League club has had the same shirt sponsor for longest?

Arsenal. Emirates has appeared on the front of the Arsenal shirt every season since 2006-07, 21 consecutive campaigns up to 2026-27. Etihad Airways at Manchester City is next on 18 seasons.

Are gambling sponsors banned in the Premier League?

Only on the front of matchday shirts, and only from 2026-27. All 20 clubs agreed the voluntary ban in April 2023 with a three-season transition period. Betting brands can still sponsor shirt sleeves, training kit, stadium advertising and other club partnerships.

Who are the Premier League shirt sponsors for the 2026-27 season?

The third table above lists all of them. Long-standing deals continue at Arsenal (Emirates), Manchester City (Etihad Airways), Liverpool (Standard Chartered), Tottenham Hotspur (AIA), Brighton & Hove Albion (American Express) and Manchester United (Qualcomm Snapdragon), while Everton (CMC Markets), Newcastle United (KNOX Hydrate), Brentford (Indeed) and Nottingham Forest (Marex) are among the clubs starting the season with new partners.

How many shirt sponsors have Manchester United had in the Premier League?

Seven: Sharp, Vodafone, AIG, Aon, Chevrolet, TeamViewer and Qualcomm Snapdragon. That is the most of any club to have played in every Premier League season.

Which Premier League clubs have played without a shirt sponsor?

Arsenal in 1993-94, 1994-95 and 1999-00, Wimbledon in 1992-93, West Ham United in 1997-98 and West Bromwich Albion in 2008-09.

How long have Liverpool been sponsored by Standard Chartered?

Since 2010-11, which makes 2026-27 their 17th season together. Before that Liverpool wore Carlsberg for 18 straight seasons, meaning they have used only two shirt sponsors in the entire Premier League era.

Can Premier League clubs have a different sponsor for cup games?

Yes, and several have. Tottenham Hotspur ran Investec on cup shirts alongside Autonomy and then Aurasma in the league, and later paired hp in the league with AIA in cup competitions. Nottingham Forest even split home and away shirts between Shipstones and Labatt’s in 1992-93.

What replaced betting companies on Premier League shirts?

Mostly finance and fintech brands, alongside technology firms, airlines and tourism boards. Industry estimates put the annual revenue gap at around £80m across the league, because the replacement sectors generally pay less and sign shorter deals than the betting operators did.

More Premier League Records

The sponsors change, the record books keep growing. Browse every champion, points total and title-winning captain on our Premier League winners by year page, work back through the full Premier League seasons archive for tables and results from 1992-93 onwards, or explore the wider All Time Premier League hub for scorers, appearances, attendances and club-by-club records.

Premier League Shirt Sponsors Season 1992-93 to 2001-02

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Football Club	(35 Clubs)	1992-93	1993-94	1994-95	1995-96	1996-97	1997-98	1998-99	1999-00	2000-01	2001-02
	Arsenal	JVC	No sponsor	No sponsor	JVC	JVC	JVC	JVC	No sponsor	Dreamcast	Dreamcast
	Aston Villa	Mita Copiers	Müller	Müller	AST	AST	AST	LDV Vans	LDV Vans	NTL:	NTL:
	Barnsley						Ora
	Birmingham City
	Blackburn Rovers	McEwan's Lager	McEwan's Lager		McEwan's Lager	CIS	CIS	CIS			TIME
	Bolton Wanderers				Reebok		Reebok				Reebok
	Bradford City								JCT600	JCT600
	Charlton Athletic							Mesh Computers		Redbus	Redbus
	Chelsea	League One	Amiga	Coors	Coors	Coors	Autoglass	Autoglass	Autoglass	Autoglass	Fly Emirates
	Coventry City	Peugeot	Peugeot	Peugeot	Peugeot	Peugeot	Subaru	Subaru	Subaru	Subaru
	Crystal Palace	Tulip Computers		TDK			TDK
	Derby County					Puma	Puma	EDS	EDS	EDS	Pedigree
	Everton	NEC	NEC	NEC	Danka	Danka	One2One	One2One	One2One	One2One	One2One
	Fulham										Pizza Hut
	Ipswich Town	Fisons	Fisons	Fisons						Greene King	TXU Energi
	Leeds United	Admiral	Thistle Hotels	Thistle Hotels	Thistle Hotels	Packard Bell	Packard Bell	Packard Bell	Packard Bell	Strongbow	Strongbow
	Leicester City			Walkers		Walkers	Walkers	Walkers	Walkers	Walkers	LG
	Liverpool	Carlsberg	Carlsberg	Carlsberg	Carlsberg	Carlsberg	Carlsberg	Carlsberg	Carlsberg	Carlsberg	Carlsberg
	Manchester City	Brother	Brother	Brother	Brother					Eidos
	Manchester United	Sharp	Sharp	Sharp	Sharp	Sharp	Sharp	Sharp	Sharp	Vodafone	Vodafone
	Middlesbrough	ICI			Cellnet	Cellnet		Cellnet	BT Cellnet	BT Cellnet	BT Cellnet
	Newcastle United		McEwan's Lager	McEwan's Lager	Newcastle Brown Ale	Newcastle Brown Ale	Newcastle Brown Ale	Newcastle Brown Ale	Newcastle Brown Ale	NTL:	NTL:
	Norwich City	Norwich and Peterborough	Norwich and Peterborough	Norwich and Peterborough
	Nottingham Forest	Shipstones (h) Labatt's (a)		Labatt's	Labatt's	Labatt's		Pinnacle Systems
	Oldham Athletic	JD Sports	JD Sports
	Portsmouth
	Queens Park Rangers	Classic FM	CSF	Compaq	Compaq
	Sheffield United	Laver	Laver
	Sheffield Wednesday	Sanderson	Sanderson	Sanderson	Sanderson	Sanderson	Sanderson	Sanderson	Sanderson
	Southampton	Draper Tools	Dimplex	Dimplex	Sanderson	Sanderson	Sanderson	Sanderson	Friends Provident	Friends Provident	Friends Provident
	Sunderland					Vaux Breweries			Reg Vardy	Reg Vardy	Reg Vardy
	Swindon Town		Burmah
	Tottenham Hotspur	Holsten	Holsten	Holsten	Hewlett-Packard	Hewlett-Packard	Hewlett-Packard	Hewlett-Packard	Holsten	Holsten	Holsten
	Watford								Phones4U
	West Bromwich Albion
	West Ham United		Dagenham Motors	Dagenham Motors	Dagenham Motors	Dagenham Motors	No sponsor	Dr. Martens	Dr. Martens	Dr. Martens	Dr. Martens
	Wimbledon	No sponsor	LBC	LBC	Elonex	Elonex	Elonex	Elonex	Tiny
	Wolverhampton Wanderers
Football Club	(35 Clubs)	1992-93	1993-94	1994-95	1995-96	1996-97	1997-98	1998-99	1999-00	2000-01	2001-02

Premier League Shirt Sponsors Season 2002-03 to 2011-12

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Football Club	(36 Clubs)	2002-03	2003-04	2004-05	2005-06	2006-07	2007-08	2008-09	2009-10	2010-11	2011-12
	Arsenal	O2	O2	O2	O2	Fly Emirates	Emirates	Fly Emirates	Emirates	Emirates	Emirates
	Aston Villa	Rover	Rover	DWS Investments	DWS Investments	32red.com	32red	Acorns	Acorns	FxPro	Genting Casinos
	Birmingham City	Phones4U	flybe.com	flybe.com	flybe.com		F&C Investments		F&C Investments	F&C Investments
	Blackburn Rovers	AMD Processors	HAS	HAS	Lonsdale	bet24.com	Bet 24	Crown Paints	Crown Paints	Crown Paints	Prince's Trust
	Blackpool									Wonga.com
	Bolton Wanderers	Reebok	Reebok	Reebok	Reebok	Reebok	Reebok	Reebok	188BET	188BET	188BET
	Burnley								Cooke Fuels
	Charlton Athletic	All:Sports	All:Sports	All:Sports	Llanera	Llanera
	Chelsea	Fly Emirates	Fly Emirates	Fly Emirates	Samsung Mobile	Samsung Mobile	Samsung Mobile	Samsung	Samsung	Samsung	Samsung
	Crystal Palace			Churchill
	Derby County						Derbyshire Building Soc
	Everton	Kejian	Kejian	Chang	Chang	Chang	Chang	Chang	Chang	Chang	Chang
	Fulham	Betfair	Dabs.com	Dabs.com	Pipex	Pipex	LG	LG	LG	FxPro	FxPro
	Hull City							Karoo (H) Kingston (A)	Totesport.com
	Leeds United	Strongbow	Whyte and Mackay
	Leicester City		Alliance Leicester
	Liverpool	Carlsberg	Carlsberg	Carlsberg	Carlsberg	Carlsberg	Carlsberg	Carlsberg	Standard Chartered	Standard Chartered	Standard Chartered
	Manchester City	First Advice	First Advice	Thomas Cook	Thomas Cook	Thomas Cook	Thomas Cook	Thomas Cook	Etihad Airways	Etihad Airways	Etihad Airways
	Manchester United	Vodafone	Vodafone	Vodafone	Vodafone	AIG	AIG	AIG	AIG	Aon	Aon
	Middlesbrough	Dial-a-Phone	Dial-a-Phone	888.com	888.com	888.com	Garmin	Garmin
	Newcastle United	NTL:	Northern Rock	Northern Rock	Northern Rock	Northern Rock	Northern Rock	Northern Rock		Northern Rock	Northern Rock Virgin Money
	Norwich City			Proton							Aviva
	Portsmouth		Ty	Ty	Oki	Oki	Oki	Oki	Jobsite
	Queens Park Rangers										Malaysia Air AirAsia
	Reading					Kyocera	Kyocera
	Sheffield United					CapitalOne
	Southampton	Friends Provident	Friends Provident	Friends Provident
	Stoke City							Britannia	Britannia	Britannia	Britannia
	Sunderland	Reg Vardy			Reg Vardy		Boylesports	Boylesports	Boylesports	Tombola	Tombola
	Swansea City										32Red
	Tottenham Hotspur	Thomson	Thomson	Thomson	Thomson	Mansion	Mansion	Mansion	Mansion	Autonomy Investec (cup)	Aurasma Investec (cup)
	Watford					loans.co.uk
	West Bromwich Albion	W Bromwich Building Soc		T-Mobile	T-Mobile			No Sponsor		Homeserve	Bodog
	West Ham United	Dr. Martens			JobServe	Jobserve	XL Airways	XL Holidays Sbobet	Sbobet	Sbobet
	Wigan Athletic				JJB	JJB	JJB Sports	JJB Sports	188BET	188BET	12BET
	Wolverhampton Wanderers		Doritos						Sportingbet	Sportingbet	Sportingbet
Football Club	(36 Clubs)	2002-03	2003-04	2004-05	2005-06	2006-07	2007-08	2008-09	2009-10	2010-11	2011-12

Premier League Shirt Sponsors Season 2012-13 to 2026-27

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Football Club	Clubs (38)	2012-13	2013-14	2014-15	2015-16	2016-17	2017-18	2018-19	2019-20	2020-21	2021-22	2022-23	2023-24	2024-25	2025-26	2026-27
	AFC Bournemouth				Mansion Group	Mansion Group	M88	M88	M88			Dafabet	Dafabet	bj88	bj88	Vitality
	Arsenal	Emirates	Emirates	Emirates	Emirates	Emirates	Emirates	Fly Emirates	Fly Emirates	Emirates	Emirates	Emirates	Emirates	Emirates	Emirates	Emirates
	Aston Villa	Genting Casinos	dafabet	dafabet	Intuit QuickBooks				W88	Cazoo	Cazoo	Cazoo	BK8	Betano	Betano	Visit Rwanda
	Brentford										Hollywoodbets	Hollywoodbets	Hollywoodbets	Hollywoodbets	Hollywoodbets	Indeed
	Brighton & Hove Albion						American Express	American Express	American Express	American Express	American Express	American Express	American Express	American Express	American Express	American Express
	Burnley			fun88		Dafabet	Dafabet	LaBa360	LoveBet	LoveBet	Spreadex Sports		W88		96.com
	Cardiff City		Malaysia					Tourism Malaysia
	Chelsea	Samsung	Samsung	Samsung	Yokohama	Yokohama	Yokohama	Yokohama	Yokohama	Three	Three	Three	Infinite Athlete	DAMAC Properties	IFS	TBD
	Coventry City															Monzo
	Crystal Palace		GAC Logistics	Neteller	Mansion Group	Mansion Group	ManBetX	ManBetX	ManBetX	ManBetX	W88	Cinch	Cinch	NET88	NET88	Temporal
	Everton	Chang	Chang	Chang	Chang	Chang	SportPesa	SportPesa	SportPesa	Cazoo	Cazoo	Stake.com	Stake.com	Stake.com	Stake.com	CMC Markets
	Fulham	FxPro	Marathon bet					Dafabet				World Mobile	SBOTOP	SBOTOP	SBOTOP	Clickhouse
	Huddersfield Town						OPE Sports	OPE Sports
	Hull City		Cash Converters	12BET		SportPesa										Corendon Airlines
	Ipswich Town													+–=÷× Tour		Halo Service Solutions
	Leeds United									SBOTOP	SBOTOP	SBOTOP			Red Bull	Red Bull
	Leicester City			King Power	King Power	King Power	King Power	King Power	King Power	Thailand Tourism	FBS	FBS		BC.GAME
	Liverpool	Standard Chartered	Standard Chartered	Standard Chartered	Standard Chartered	Standard Chartered	Standard Chartered	Standard Chartered	Standard Chartered	Standard Chartered	Standard Chartered	Standard Chartered	Standard Chartered	Standard Chartered	Standard Chartered	Standard Chartered
	Luton Town												Utilita
	Manchester City	Etihad Airways	Etihad Airways	Etihad Airways	Etihad Airways	Etihad Airways	Etihad Airways	Etihad Airways	Etihad Airways	Etihad Airways	Etihad Airways	Etihad Airways	Etihad Airways	Etihad Airways	Etihad Airways	Etihad Airways
	Manchester United	Aon	Aon	Chevrolet	Chevrolet	Chevrolet	Chevrolet	Chevrolet	Chevrolet	Chevrolet	TeamViewer	TeamViewer	TeamViewer	Qualcomm Snapdragon	Qualcomm Snapdragon	Qualcomm Snapdragon
	Middlesbrough					Ramsdens
	Newcastle United	Virgin Money	Wonga	Wonga	Wonga		Fun88	Fun88	Fun88	Fun88	Fun88	FUN88	Sela	Sela	Sela	KNOX Hydrate
	Norwich City	Aviva	Aviva		Aviva				DafaBet		Lotus Cars
	Nottingham Forest											Football Index	Kaiyun Sports	Kaiyun Sports	Bally's	Marex
	Queens Park Rangers	AirAsia		AirAsia
	Reading	Waitrose
	Sheffield United								Union Standard Group	Union Standard Group			CFI Financial Group
	Southampton	aap3	aap3	Veho	Veho	Virgin Media	Virgin Media	Virgin Media	Virgin Media	LD Sports	Sportsbet.io	Sportsbet.io		Rollbit
	Stoke City	Bet365	Bet365	Bet365	Bet365	Bet365	Bet365
	Sunderland	Invest in Africa	Bidvest	BFS Group	Dafabet	Dafabet									W88	TBD
	Swansea City	32Red	GWFX	GWFX	GWFX	BetEasy	Letou
	Tottenham Hotspur	Aurasma Investec (cup)	hp (league) AIA (cup)	AIA	AIA	AIA	AIA	AIA	AIA	AIA	AIA	AIA	AIA	AIA	AIA	AIA
	Watford				138.com	138.com	FxPro	FxPro	Sportsbet.io		Stake.com
	West Bromwich Albion	Zoopla	Zoopla	Intuit QuickBooks	TLCBET	UK-K8.com	Palm			Ideal Boliers
	West Ham United	Sbobet	Alpari	Alpari	Betway	Betway	Betway	Betway	Betway	Betway	Betway	Betway	Betway	Betway	BoyleSports
	Wigan Athletic	12BET
	Wolverhampton Wanderers							W88	ManBetX	ManBetX	ManBetX	AstroPay	AstroPay	DEBET	DEBET

About the author: Paul Yarden

Paul Yarden founded MyFootballFacts (MFF) in April 2009, after decades of collecting football data and statistics. A devout football fan, Paul follows the beautiful game around the world. As MFF’s main statistician and chief editor, he creates data reviews, daily football quizzes, and writes numerous articles. Renowned for his ability to spot trends, Paul is often described as a walking…

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