Article: Online Casinos Which Sponsor Football Clubs

My Football Facts ⇒ Articles

By Jonathan Lewis | 24th FEB 2022

Sponsorship is not a nuance, most especially with basketball and football. Many companies have, through the years, sponsored teams. Sports teams’ sponsorship has changed immensely, though. Shifting its attention from beer and electronics brands to banks, fintech, telecom, online casino sponsorships, and even airlines

With the recent advancement of the online gambling business, we see a lot of support from these companies. So when gamblers bet games, some of the earnings are invested in a football club or two. There are many football clubs sponsored by Online gambling companies. The enjoyable fact is that more and more betting companies have begun sponsoring clubs.

When a premier league team enters sponsorship deals, they will wear the company’s name on their jerseys for the span of the deal. Football teams sponsored by casinos enjoy many benefits. Research has shown that fans prefer gambling with online casinos that sponsor sports groups that they support.

The organization stands to benefit since plenty of supporters enjoy gambling. In return, the football clubs enjoy monetary rewards and other benefits. Most of the best real money casino NZ have supported groups that have benefited from this opportunity.

Here are some of the online betting providers that sponsor football clubs:


Bwin Interactive Entertainment was founded in 1997 and had its roots in Australia. This organization offers various services in poker and other gambling activities. Every gambling company wants to create awareness due to the rising competition and emergence of new casinos. Almost every big football team has a deal with a betting sponsor. The expansive nature of the platform includes many Playtech slots and software from other developers worldwide.

They were not so popular before they jumped on the sponsors’ wagon, and it gained international recognition in such little time. Since their first deal, they have collaborated with Bayern Munich, Real Madrid, and others. Manchester United has made appearances in the champions league representing a betting organization. Apart from Manchester, other groups have also enjoyed these benefits. The basis of such collaboration is simple. The team players will each wear a shirt with a logo or trademark of Bwin. It shows that they stand with that company. In turn, they get paid for the publicity and partnership.

They have also entered deals with Borussia Dortmund, Bundesliga Champions, and Valencia CF. This has made them significant in the gambling market.

Their activities have touched almost every aspect. They support the Portuguese league cup, which was christened ‘Bwin cup’. Also, they support series B.

They do not just allow their focus to be on soccer. They also collaborate with the international basketball association. They have supported the WBC for many years. You can still find their influence in motorsports and poker events as well.


Bet365 has invested and supported a lot of football groups. Bet365 is an organization that is based in the UK and was founded in 2000. It has many wagering platforms spread across the world. Their portfolio has expanded significantly, and they have signed 10 contracts with La Liga football groups: RCD Espanyol, Atletic Club, R. Betis, Getafe, SD Huesca, Celta Vigo Valladolid, SD Eibar, and Rayo Vallecano.

They have also supported premier league clubs such as Stoke City, Newcastle United, Leicester City, West Bromwich Albion. Stoke City is bet365’s main partner, and apart from shirt printed logos and trademarks, their stadium carries Bet365 on it.


Betway is globally famous, regardless of the fact that it was founded in 2006. It has provided many products, including sportsbooks and esports. Sponsorships are the main part of expanding globally. They have actively supported football groups.

In 2015 they signed a contract of 20 million pounds with west ham united. They actively support premier league teams like Tottenham Hotspur and others. Well, soccer is not the only activity they support. They support various events, crickets, fun88, snooker, NHL, NBA, Bundesliga, horse racing, etc.. Betway engages itself in many activities indeed.


There are many techniques that these sponsorship deals manifest. For example, if you watch the EPL, you will notice that the company or brand name that sponsors the premier league clubs is printed on players’ shirts. Manchester has a Betfair trademark on their jerseys. The support is a means for the online gaming industry to create awareness for their brand. Thus, this strategy is mutually beneficial.


Betfair is situated in the United Kingdom. They offer various services such as sportsbooks, online bingo, poker, etc. Betfair is also a leading force in online wagering exchange. Betfair was also the first to support an English team when it supported Fulham in 2003. Afterward, many have enjoyed this privilege, including Arsenal, Barcelona, Sunderland, etc.

Presently Betfair has a three-year contract with CONMEBOL’s two largest completions. The CONMEBOL Libertadores and Sudamericana have contracts that will reach December 2022.

Many other platforms like Yukon casino have supported various events. It is expected that soon, they will support sporting events and groups globally or locally.


Gambling sponsorship deals give these online gambling platforms a major opportunity to place themselves before millions of fans worldwide. Online sponsorship is a sort of campaign for publicity. Since these fans are still going to be the ones who enjoy sports betting, the easiest way to create awareness is by sponsoring football teams.

The support offered by these gambling organizations is mutually beneficial. The clubs get to be rewarded for their representation on the part of the clubs. Their role is that of ambassadors. They help make the organization public. They help create awareness about the existence of such wagering organizations. Through various marketing strategies, these organizations implement pointers noticeable on either jerseys or stadiums. Apart from boosting awareness, they help create a reputation. They also expand markets for these organizations. The organizations, in turn, provide financial support and benefits.

Jonathan Lewis is an MFF sports writer


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